Why should anyone choose you as their adviser?

Tony Vidler  | Strictly Business | 21 January 2013

Regardless of your business structure, specialty skills or employment situation, any professional adviser wanting clients has to be able to define and then articulate their value proposition.  In plain English: why should anyone choose to work with you?

If you cannot answer that question clearly and quickly, you have a serious marketing problem. Frankly, if you can't answer that question in a meaningful way for a ...