Empowering clients to trust you

David Maida | financialalert | 12 September 2012

While consumers conduct more and more of their own research on their financial options, advisers are actually better placed to gain credibility and trust - largely through cloud computing - according to Brian Greer, national sales manager with Allied Kiwi, and a speaker at next week's Finology Conference in Auckland.

Younger, tech-savvy generations won't be impressed with a financial adviser who is behind the times. For example, if there's a disaster, advisers who are usi...