Growing referrals - by not asking for them

Bob Veres  | Inside Information | 03 April 2012

Marketing/business management consultant Steve Wershing is about to finish what will almost certainly become the best book on marketing in the financial planning world. Best of all, the book will feature some great advice that you probably haven't heard before.

For instance? Wershing believes that advisers could grow their client bases much more quickly if they could eliminate the bad habit of asking their clients for referrals. Their results would be even better if...