The financial services industry has made money boring

Adam Ferrier  |  Thinkerbell  |  13 October 2021  |  0.50 CE

People love money, and all the things it can do for them and their loved ones. Money is sexy, liberating, and fun. However, the financial services industry has disconnected people from their money. They’ve done the impossible and made it boring, opaque and difficult to understand. If we better understand the psychology of money, we can better help our clients.

Presentation  (33 mins)  |  Slides

Podcast   (33 mins)

 

Adam Ferrier

ABOUT THE AUTHOR
Adam Ferrier is Founder of Thinkerbell (Sydney).

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Led by behavioural finance expert, Herman Brodie, the Behavioural Finance - Investment Decision-Making course will help you identify, analyse and evaluate the principal human preferences that influence decision-making in situations of uncertainty, so you can recognise and identify these preferences in others, to improve investment decision-making.

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