Finology Summit 2021  Behavioural FINance & investor psychOLOGY

Finology is the interesting and unique mix of behavioural finance (“fin”) and investor psychology (“ology”) as it relates to understanding the investor mindset and giving investment advice. The finology discipline focuses on identifying investing biases, beliefs and behaviours and the investment implications. In other words, finology is where investing meets investors™.

In colloquial summary, “behavioural finance” is about what normal investors actually do, and “investor psychology” is about what normal investors could do, with appropriate behaviour change. Connecting behavioural finance with investor psychology helps...