Finology is the interesting and unique mix of behavioural finance (“fin”) and investor psychology (“ology”) as it relates to giving investment advice to individual investors. Finology complements your investment philosophy, connecting behavioural finance with investor psychology to ensure your philosophy spans “know the markets”, “know yourself” and “know your clients”.

Finology knowledge and skills help us better identify and understand how people’s different investing biases, beliefs and behaviours impact investment markets and portfolio construction practices - and therefore, investment d...