Emotions engendered in media impact investor decision-making

Ron Bird  |  Investment Management Research Program  |  19 February 2020  |  0.25 CE

The media has come under increasing criticism in recent times for the role it plays in shaping our opinions and behaviour. New research investigates whether the choice of words used in the news and social media is important in shaping the investment behaviour of individuals, so impacting on pricing within markets. It finds that media sources generate emotions that transmit to individuals and so influence their investment decisions. It is not apparent whether this is a good or bad thing, but what is certain is that it results in a departure f...

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Led by behavioural finance expert, Herman Brodie, the Behavioural Finance - Investment Decision-Making course will help you identify, analyse and evaluate the principal human preferences that influence decision-making in situations of uncertainty, so you can recognise and identify these preferences in others, to improve investment decision-making.

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