New Word Order - It’s not what you say, it’s what they hear

Gary DeMoss | Invesco Consulting | 20 February 2019 | 0.50 CE

Words can speak louder than numbers. Language is an art, and research has shown that the emotional response investors have to the language of financial services can be influenced by using the right words, avoiding some words, and structuring your message to overcome skepticism. Undoing this skepticism is the key to help the industry close the communication gap between practitioners and investors.